Friday, November 20, 2009

7 Best-- SEO Techniques

7 Best--SEO TECHNIQUES


Search engine optimization means making changes to your website. These changes when combines with other optimizations it has great over all impact. The various techniques that one should follow in order to make great Search engine optimizations are discussed below:--

1. Unique page titles

Title is very important it tell the user as well as the search engine what the topic of a particular page is. You should create a unique title for each page on your site.
DO’s
• Choose a title that effectively communicates the topic of the page's content.
• You should have unique title tag for each page.
• Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.
Avoid:
• choosing a title that has no relation to the content on the page
• using a single title tag across all of your site's pages or a large group of pages
• using extremely lengthy titles that are unhelpful to users
• stuffing unneeded keywords in your title tags.

2.Use of the meta tag

Description meta tag gives the summary of the page. A page description in meta tag should be 2-3 sentences. It is placed in tag of HTML .Description in meta tag act as snippet for pages. When user search for a page it gives them idea what the content of the page is.
DO’s
• Write a description that summarizes your page content
• Make use of unique descriptions for each page so that it is easy for user to search a page.
Avoid:
• writing a description meta tag that has no relation to the content on the page
• filling the description with only keywords
• copy and pasting the entire content of the document into the description metatag

3.Structure of your URLs
The URL of the document is very important because it appear as a part of search result. So URL should contain import keyword.
DO’s
• URLs should have words that are relevant to your site's content and its structure should be friendy for visitors navigating your site.
• Create a simple directory structure so that it is easy for visitors to know where they're at on your site.
Avoid:
• using lengthy URLs with unnecessary parameters and session IDs
• choosing generic page names like "page1.html"
• using excessive keywords.
• having deep nesting of subdirectories.
• using directory names that have no relation to the content in them.

4.Site should be Easy to navigate

The navigation of a website is very important because it helps the users to find the relevant content. The site should be designed in such a way that it attracts the user to again visit your site . It helps in increasing traffic to your site and also helps you in business and sale of your products.
DO’s
• Create a naturally flowing hierarchy which helps user to go from general content to more specific content
• Use text for navigation.
Avoid:
• linking every page on your site to every other page
• having a navigation based entirely on drop-down menus, images, or animations

5.Good quality Content

The content is of utmost importance for any site. If the content of your site is good and relevant it will attract users. If they feel the content is good they can recommend your site to others also.This helps to publicize your website. Creating compelling and useful content will likely influence your website more than any of the other factors.
DO's
• Write easy-to-read text so that users should enjoy reading it.
• Stay organized around the
• Keep adding new content. It will not only keep your existing visitor base coming back, but also bring in new visitors.
Avoid:
• writing sloppy text with many spelling and grammatical mistakes
• dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation
• Using duplicate versions of content across your site.


6. Anchor text

Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag .
DO’s
• Choose descriptive text.
• The content should be consise.
• links should be easy to spot.
Avoid:
• writing generic anchor text like "page", "article", or "click here"
• using text that is off-topic or has no relation to the content of the page linked to
.• writing long anchor text, such as a lengthy sentence or short paragraph of text
• creating unnecessary links that don't help with the user's navigation of the site

7.Use of heading tags

The important content of the site can be highlighted to the users by making use of heading tag. There are six sizes of heading tags, beginning with , the most important, and ending with
, the least important.
DO’s
• Depending on of the content on the page will be and
decide where to use heading tags appropriately.
• Use heading tags where it makes sense

Avoid:
• placing text in heading tags that wouldn't be helpful in defining the structure of the page
• putting all of the page's text into a heading tag
• using heading tags only for styling text and not presenting structure

These SEO Techniques is sure to help you in future.

1 comment:

  1. Internet marketing company, specialising in seo yorkshire services and marketing for eCommerce. Expert solutions for outsourcing Marketing. Sheffield based.

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